Vin & Sage
FMCG · Packaging & Identity

Seil Coffee

A deep-blue and gold SKU-family system built for retail and export — design that tells a story and reads on any shelf.

← All work
Seil Coffee
The brief

Seil Ltd, a general trading conglomerate looking to begin selling packaged coffee directly to consumers, needed a brand identity and a unique packaging design ready for the market. Vin and Sage designed their logo, together with applicable brand assets, registered their IP, and is currently in charge of all their go-to-market activities.

The approach

We built a system rather than a set of packs. A deep-blue and gold identity — The logo is inspired by the name Seil, which is similar to Sail. The logo is made up of two sails sitting on one half of a coffee bean. Our logo is made of two parts: the logo and the name text. Both parts are separate entities that can be used independently in accordance with the company guidelines. Adding an SKU means filling in the variable slots, not redrawing the pack.

Every format shares one specification panel — type, roast, variety, best-before, and net weight set in a fixed white block — so the same information sits in the same place whether it is printed on a tube, a pouch, or a carton. Artwork was prepared print-ready for each structure.

Sector

FMCG

Services

Brand Identity & Design

Packaging Design & Sourcing

Deliverables

SKU-family packaging systemBrand identity & guidelinesTube, carton, pouch & bag artworkSpecification panel systemPrint-ready files
The work
The Seil Coffee mark — a gold circular dove emblem above the wordmark, on deep blue
Seil Coffee carton and stand-up pouch, both in deep blue with the gold dove mark and white specification label
Five Seil Coffee tubes arranged in a row on white, showing the dark and medium-dark roast SKUs in whole bean and ground
Seil Coffee ROBUSTA tube standing upright beside a second tube on its side, showing the dove-marked lid
The Seil Coffee graphic pattern — blue geometric shapes drawn from the brand's letterforms on a gold ground
The outcome

A range that reads as one brand across all formats, where roast and grind are legible at a glance — and where adding an SKU means filling in the system rather than redesigning the pack.

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